Budweiser 0.0 launches #RuleTheNew with Zoya Akhtar & Jay Oza

06 Aug,2020

By A Correspondent


Budweiser 0.0 has attempted to unify creator communities and individuals across the country in its latest initiative called ‘Rule the New’. The Instagram handle curates the best entries received across social media. These hacks have been shortlisted by the brand in association with Zoya Akhtar and Jay Oza.


Commenting on the initiative, Alexander Lambrecht, VP Marketing – South Asia, AB InBev said: “Even as the lockdown continues to ease, individual caution is vital to collectively combat our current challenging circumstances. Budweiser has always played a role in energizing the community, bringing people together to share great times. As we adapt to our new reality, we strive to continue doing the same – offering support and uniting our communities in meaningful ways – while underscoring utmost caution and safety. The ‘Rule The New’ initiative ensures that our partners and patrons are aware of, and well-equipped, with hacks to effectively conquer the new normal safely. We are delighted with the overwhelming response garnered till date, and the absolute creativity of each hack only re-instills our belief that together we will emerge triumphant.”



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