Bosch India releases dishwasher campaign

18 Aug,2020

By A Correspondent


Bosch India has launched a new digital video/ campaign titled ‘Indian Kitchen ka Dishwasher’ to educate consumers and bust common myths about dishwasher usage and highlight how they can be used in the most efficient way


On the launch of the campaign, Neeraj Bahl, MD & CEO, BOSH Home Appliances said, “We are thrilled to launch our first ever dishwasher campaign to showcase the Bosch range of dishwashers which gives consumers access to hygienic dishes while assuring convenience. We are world’s no.1 Dishwasher brand, before the lockdown, the dishwasher category in India was at a nascent stage but the heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated awareness and demand for this product segment giving aspirational customers an opportunity to live a hassle-free lifestyle. We are excited about the vast possibilities for dishwashers in India and believe in the coming times we see it gradually featuring in their ‘top appliances to buy’ list.”



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