Advertising Club & MICA ink partnership to upskill professionals

05 Aug,2020

By A Correspondent


The Advertising Club and MICA – School of Ideas have signed a Memorandum of Understanding to to drive upskilling and enhanced learning opportunities for A&M industry persons. The MoU was signed Partho Dasgupta, President, The Advertising Club and Preeti Shroff, Dean at MICA.


Said Dasgupta:  “The global Advertising and Marketing landscape has been continuously evolving – contemporary aspects like digital and social communication is center stage now. Like Advertising, analyzing consumer data and using it for profiling and recommendation is mainstream now with the success of Facebook, Netflix, Amazon etc. The association with MICA is critical in our effort to ensure that the category and its patrons continue to stay ahead of the curve and in tune with evolving trends that are currently driving the category, and will define its future growth trajectory. I am sure that MICA known for its academic ingenuity and renowned faculty will help further curate relevant and high impact programs that will help us achieve our objective of continuous learning


Added Shroff:  “This is an exciting partnership and program for data science, artificial intelligence, machine learning, deep neural learning, marketing analytics, digital communications for the smart business strategy in a transformational world.  We are facing challenging times where individuals, industries and organizations all have to evolve and adapt for risks management and business model development. Upskilling is critical and urgent for developing  powerful analytical tools for spotting gaps, trends and patterns, and for business transformation. In such a scenario upskilling and relevant learning opportunities for individual growth and resultant category growth are essential. MICA values ongoing partnership with businesses and organizations across industry subsectors to ensure that academic excellence and business relevance are facilitated in curated learning and professional development programs.  We are certain that programs developed under this partnership will bring significant value addition and learning enrichments to rising professionals in the Advertising and Media industry, and those constantly seeking new skills and knowledge.”



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