Ad Club & MICA announce data science programme

19 Aug,2020



The Advertising Club and MICA has announced a Leadership Development Programme on ‘Data Science in Strategic Marketing & Management’ is aimed at driving learning and effectiveness in the category. Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner.


Speaking about the partnership, Partho Dasgupta, President, The Advertising Club: “The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned to meet the changing demands of the advertising and marketing landscape – data analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in marketing. It will aid in learning tools required to solve marketing problems through data science.”


Speaking about the  initiative, Dr Preeti Shroff, Dean – MICA, said: “The programme curated together with The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics – now imperative to understand consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world. This programme will empower young professionals with knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing”.


Application information to be available soon at



Post a Comment 

Comments are closed.