By A Correspondent

Voltbek Home Appliances (Voltbek), a JV between Voltas and leading European consumer durables player Arçelik, has launched a new digital video commercial (DVC) showcasing its extensive range of dishwashers. The video is conceptualised by Wunderman Thompson and the production house for the film is Small Fry.

Speaking about the campaign, Prasenjit Basu, Marketing Head, Voltas Beko, said: “We have witnessed a significant spike in demand for both our table top and full-size Dishwashers in the last two months. It’s interesting to note how consumers are increasingly adopting technology to ease their multitasking lives. Some of the differentiated features like the Dirt Sensor, Aqua Intense and Corner Intense technology which effectively washes heavily soiled utensils, catering to the cooking and food habits of an Indian consumers, has been a huge draw for our consumers.”