Virat Kohli’s Wrogn joins hands with Animal Planet

22 Jul,2020

By A Correspondent

 

USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has launched a new collection – Animal Planet X Wrogn. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

 

Said cricketer Virat Kohli, the face of Wrogn:  “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment.”

 

Speaking about the collaboration, Megha Tata Managing Director – South Asia, Discovery, said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

 

 

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