TheSmallBigIdea bags Zee social media mandate

23 Jul,2020

By A Correspondent


Full service digital marketing agency TheSmallBigIdea has been awarded the social media mandate for Zee TV. The mandate was bagged post a multi-agency pitch which saw participation from several other leading digital marketing consultancies.


Krithika Sriram

Speaking on awarding the mandate to TheSmallBigIdea, Krithika Sriram – Head of Marketing – Zee TV, said: “We are growing exponentially and as we further strengthen our content offering, it is imperative for us to have the right partners on board to further propel this growth. TheSmallBigIdea brings to the table strong data-centric strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”


Harikrishnan Pillai

Added Harikrishnan Pillai, Co-founder and CEO at TheSmallBigIdea: “The Zee TV mandate win is a special one. I began my career with it in 2008. So it’s like completing a full circle. It is one of the strongest Indian television brands which has created iconic shows, characters and reality shows and has rewritten the Hindi GEC rulebook at various levels. To play a role for them in unlocking the digital potential is a huge opportunity and honour for us. We have a very strong entertainment portfolio, with which comes a very strong understanding of the category. With ACE, our propriety analytical tool, we have ear marked key strategic directions with the team at Zee and are positive of achieving it.”



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