Sun Pharma launches ‘Thank you Doctor’ campaign

10 Jul,2020

By A Correspondent


Sun Pharmaceutical Industries has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. Created by Lowe Lintas, the video is about thankfulness, gratitude and hope and features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others.


Commenting on the campaign, Kirti Ganorkar, CEO of India Business, Sun Pharma said: “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid-19 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”


Added Madhu Noorani, President – Creative, Lowe Lintas: The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”

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