ShemarooMe launches Box Office for new releases directly on digital

16 Jul,2020

By A Correspondent

 

ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.

 

ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.

 

Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.

 

Hiren Gada

Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

 

Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

 

Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

 

 

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