SBI General Insurance has a new identity

03 Jul,2020

By A Correspondent


SBI General Insurance has unveiled its new corporate brand identity with redesigned logo and a tagline. The identity change comes at a time when the company has completed a decade of operations and is upgrading its service offerings to suit all customers. It may be recalled Rediffusion Brand Solutions had recently bagged the creative mandate for SBI General Insurance.


Said Pushan Mahapatra, MD & CEO, SBI General Insurance: “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.


The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline – Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”


Added Shefali Khalsa, Head – Brand & Corporate Communications, SBI General Insurance: “SBI General as a brand has immense affinity and resonance to trust. Last Dec’19, SBIG completed a decade of catering this trust and insurance solutions to its customers. This new identity launch is the new avatar of SBIG, so to say SBIG 2.0 Version. The new brand identity and the ‘swipe’ in the logo as element resonates the new digital approach. While retaining the legacy of our brand’s parentage, the new look and feel of the brand are to convey our progress and readiness in this digital age. An identity change is an important milestone, especially as SBI General Insurance completed a decade of operations recently” added Khalsa.



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