Savlon Surface Disinfectant launches TVC

13 Jul,2020

By A Correspondent


ITC’s Savlon Surface Disinfectant Spray presents a quirky take on everyday life in its TVC. It has been conceptualised by Ogilvy India.


Notes a communique: “The keen interest in the continuous chore of disinfecting surfaces over everything else is evident due to the Savlon Surface Disinfectant Spray which makes it easy and convenient. The treatment of the film is light and funny which helps drive the ‘effective and easy-to-use’ proposition in a conversational narrative.”



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