Rediff & Swayam campaign displayed across 79 cop stations in Cal

14 Jul,2020

By A Correspondent


The Commissioner of Police and Kolkata Police is supporting a campaign #StopDomesticViolenceCampaign created by Rediffusion and Swayam, a Kolkata-based women’s rights organisation working since 1995 to advance women’s rights, facilitate women’s empowerment and end violence against women. As a drive to generate awareness, the camapign posters will be displayed across  all 79 Police Stations under the jurisdiction.


According to Amrita Das Gupta, Associate Director of Swayam: “Domestic violence is a deep-rooted structural problem in our society caused due to patriarchy and gender inequality which prevents women from leading a live free from violence and dignity. Through this campaign, Swayam hopes to involve individuals, corporates and institutions to support the #StopDomesticViolenceCampaign and help raise awareness around domestic violence.”


Added Nilanjan Dasgupta and Piyash Ghosh, EVP& ECD, Rediffusion: “During Covid-19 lockdown, incidents and reporting of domestic violence increased by 20-70% across the world and the National Commission for Women reported a two-fold increase in domestic violence reporting in India. UN Women recognised this situation as a ‘Shadow Pandemic’. The lockdown has hugely exacerbated the incidence and intensity of violence faced by countless women and girls, both in their parental and matrimonial homes, as they are locked in with their abusers 24×7. Even after the lockdown has been lifted partially, many women still cannot approach Swayam due to the COVID 19 pandemic, limited public transport, no access to money and difficulties in the home situation. We hope the #StopDomesticViolence campaign will help us raise awareness about the shadow pandemic and help survivors of violence reach out for support.”



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