Ram Madhvani’s Spotify ‘lockdown’ campaign

15 Jul,2020

By A Correspondent


Ram Madhvani’s Equinox Films has produced two new commercials for Spotify, a digital music streaming app and media services provider


The ad films – “Memories by Spotify” and “Work Out”, conceptualised by the Leo Burnett South Asia team speaks about a dedicated playlist on the app according to the listener’s mood.


Said Ram Madhvani, Founder & Director, Equinox Films and the Director of the 2 Commercials: “We are constantly amending and modifying the process of film making with every new shoot that we do in these restrictive times. It is new for all of us but Equinox Films is known as the youngest oldest production house and we are here to adapt and reinvent. It was great collaborating with Raj Deepak Das, the Leo Burnett team and the team from Spotify. This shall definitely remain a great memory as this ad was shot and post- produced during lockdown with everyone functioning at their best. Congratulations to the team for executing this so smoothly and with utmost safety.”


Added Rajdeepak Das, Managing Director & Chief Creative Officer, South Asia, Leo Burnett: “Music has always been a universal language to express our emotions whether you are celebrating your 1st love or getting through your 1st heartbreak or reminiscing with old friends.  And no matter what you are going through you will find the perfect playlist on Spotify making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over ups and downs of life. So whether it’s a break up or gearing up for workout, Spotify’s got your back.”



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