Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

06 Jul,2020

By A Correspondent

 

Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

 

Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

 

Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

 

Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

 

 

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