Mid-day announces interactive tabloid

15 Jul,2020

By  A Correspondent

 

Leading newspaper Mid-Day has announced an interactive digital tabloid for smartphones.

 

Said Apurva Purohit, President, Jagran Group: “Mid-day has been the voice of Mumbai for the past 41 years and has continued to share the most comprehensive, authentic, and entertaining news with its readers. Due to superior content and credible coverage in these trying times, Mid-day and Gujarati mid-day now reach a wider national audience, building a strong equity with over 10 crore people who accessed the newspaper on their phones every single day without a break for three months of the lockdown. The surge in our website numbers and engagement rate has reaffirmed our readers’ love and support for their favourite newspaper. The interactive digital tabloid is an apt amalgamation of leveraging technology and putting reader preference first in the most enjoyable experience. The one-of-a-kind digital tabloid will be available at a nominal price of Rs. 1 per day; definitely an unprecedented move when you look at age-old industry standards.”

 

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