Mars Wrigley launches New Boomer campaign

30 Jul,2020

By A Correspondent


Boomer, the bubblegum brand, is back with the unforgettable ‘Boom Boom Boomer’ tune in a series of new TVCs.


Talking about the Boomer relaunch and the new campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “Boomer has, over the years, become a favourite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘Boom Macha De’ and the famous ‘Boom Boom Boomer’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”


Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group added: “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”



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