Maha Women’s Commission launches #UnMuteTheAbuse campaign

27 Jul,2020

By A Correspondent

 

The Maharashtra State Commission for Women in association with Makani Creatives launched a public interest campaign, #UnMuteTheAbuse. The agenda being to get people to accept that domestic abuse is a long-standing problem that has seen an increase during the lockdown in India.

 

Said Aastha Luthra, Member Secretary, Maharashtra State Commission for Women: “It is said that ‘Women make the house a Home.’ It is sad that at times these homes that are supposed to be a safe haven, become the very place where these women are wronged and treated inhumanly. This lockdown has presented several cases of physical and mental abuse where women are forced to stay in their homes with their oppressors. With this initiative, we aim to encourage people not only to raise their voice against domestic abuse but also spread the message and help us in helping the victims get justice and a better life.”

 

The campaign creative has had netizens talking due to its hard-hitting impact without any violent or triggering imagery.

 

Talking about the thought behind the concept, Nilesh Singh from Makani Creatives, said: “The best award a creative person can get is to know that his/her work has impacted someone’s life. Domestic violence is an issue that has been around for years but people do not like to talk about it, in fact many don’t even accept that it exists across the country. The creative is an attempt to start a conversation and raise a voice against this problem that needs even more attention during these times. This is our way of supporting the work that Maharashtra State Commission Of Women has been doing for years”

 

 

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