Madison OOH launches OTS Measurement Updates for Covid-19 unlock period

14 Jul,2020

By A Correspondent

 

Madison has to launched an extension to its Traffic Count Tool to provide clients with legitimate data to help them note the actual changes in OOH mobility in the Post COVID lockdown era.  Madison’s technology partner for this is  AdMavi – a geo-spatial marketing solutions company, founded by alumni from IIT Madras.

 

Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Thanks to traffic count data that we have built data tech partnerships in, it is now possible to track the post lockdown recovery of traffic on our metro roads. This should help build confidence amongst OOH advertisers.”

 

 

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