By A Correspondent

Madison Media has informed  that it ranks fifth in Recma’s Top 16 independent ad agencies list in the globe. Madison Media has the highest country market share of 11.1% amongst largest independent agencies of the world, notes a communique.

Said Sam Balsara, Chairman, Madison World: “It’s the faith and trust of our clients that have helped us grow over the last 33 years. I’m also proud and thankful to all Madisonites, past and present who have been a part of this journey and help continue to grow our agency. Over the years, we’ve scaled up and continue to do so keeping the Madison values at the core of our work. This discovery is indeed good news for us, coming in the midst of Lockdown!”

Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We always knew we were India’s largest Independent. For RECMA to crown us largest Market Share Independent in the World, and 5th largest in size is awesome. I have always believed that Media is a local game, built on local market expertise and relationships. Madison has always had a stable and highly respected leadership team. The rigour and excellence we have drilled into our people have made us probably the industry’s best talent pool. But the ones we have most to thank are our Clients who have stayed with us for years and from whom we have learnt so much.”