Lowe Lintas launches Kaam Wapasi

30 Jul,2020

By A Correspondent

 

Lowe Lintas has announced the launch of Kaam Wapasi, a tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers. Companies like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put their weight behind the initiative, that complements the government’s initiative to fuel the Indian economy.

 

Prateek Bhardwaj

Commenting on the idea, Prateek Bhardwaj, CCO at Lowe Lintas, said: “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy”.

 

Virat Tandon

Talking about bringing the idea to life, Virat Tandon, Group CEO at MullenLowe Lintas Group, added: “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavour”.

 

 

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