Lionsgate bets big with JioFiber

09 Jul,2020

By A Correspondent

 

Global content leader Lionsgate has formed an alliance with Jio to bring the Lionsgate Play streaming service to JioFiber customers as part of the studio’s biggest partnership to date for large screens in South Asia.

 

Rohit Jain

Commenting on the partnership, Rohit Jain, Managing Director, Lionsgate South Asia, said: “We have recently seen a surge in viewership across Indian platforms as more and more people stream premium content.  What began as a smart phone-led content revolution is transitioning and expanding to encompass consumer televisions and other large screens in the home.  In response, we will continue to invest in technology and distribution with great partners like Jio that give our consumers the option of watching our movies either on large screens or on their smartphones. This alliance with JioFiber is our first major step amongst several such initiatives to come in taking content on large screens within comforts of consumers’ home”

 

 

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