Jyothy Labs launches #VocalforLocal campaign

03 Jul,2020

By A Correspondent

 

Jyothy Labs (JLL) has launched a brand new television campaign today in support of the #Vocalforlocal appeal made by Prime Minister Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

 

Said Jyothy MR, Managing Director, Jyothy Labs Limited: “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence, we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

 

 

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