Ipsos India to drive online research with digital platform

27 Jul,2020

By A Correspondent

 

Ipsos India has spotted an opportunity in the online research space given the new external environment. It has announced the launch of its global platform, Ipsos Digital with immediate effect.  As part of the launch of the Ipsos Digital platform, Ipsos India has also announced the launch of its first online research offering of Fast Facts – a fully automated, DIY, AI-supported tool to cater to clients’ quick research and advisory needs. Vincy Jathanna, Executive Director, Observer & Champion – Fast Facts, Ipsos India will be overseeing the new foray.

 

Amit Adarkar

Said Amit Adarkar, CEO, Ipsos India: “Clients are on the rebound and are hard-pressed for time to conduct market research; Ipsos Digital provides them a combination of an AI platform based, end-to-end automated online data collection, analysis & dashboarding system with best professional expertise from Ipsos – the world’s most innovative market research organization (GRIT 2020). Ipsos Digital crunches the entire process to 24-48 hours, facilitating agile research. We are committed to bringing multiple products via Ipsos Digital platform to India, where traditional face-to-face data collection accounted for 95% of how market research was done in India, before the pandemic. And I’m pleased to announce the launch of our first digital tool of Fast Facts, which is extensively being used by Ipsos clients across geographies and we are now making it accessible to our clients in India.”

 

 

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