IDFC Mutual Fund unveils #DateyRaho campaign

10 Jul,2020

By A Correspondent


IDFC Mutual Fund has announced the second video ( under its #DateyRaho campaign, crafted by TBWA.


Said Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “Investors are often susceptible to behavioural biases, especially when the market is in turmoil. Compared to earlier crises, this time, we saw that investors decided to stay invested evident through the relatively steady SIP book numbers, indicating a maturing Indian investor community. AMFI, Mutual Fund Houses and distribution partners have played a key role in hand-holding investors during this uncertain phase.”


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