IdeateLabs wins creative and digital mandate for Jalesh Cruises

31 Jul,2020

By A Correspondent


Digital-first creative agency IdeateLabs has bagged the creative and digital mandate for Jalesh Cruises, the premium cruise liner. Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the creative and digital strategy and execution for Jalesh Cruises.


Vrutika Dawda

Said Vrutika Dawda, Director, IdeateLabs on the win: “We are excited to work with India’s only cruise liner. In today’s age, digital is the primary source for all travel decision making and online search is the go-to channel when people begin to explore a holiday. It is our organisational motto to work with brands to help build engaging conversations between the brand and its customers. Helping Jalesh find the right Share of Voice and Recall amongst the Holiday seeking audiences from India is our primary objective. We believe that the right Content mix will help put the brand in one of the top options when it comes to planning a great Holiday for themselves and their loved ones.”


Jurgen Bailom

Added Jurgen Bailom, President and CEO, Jalesh Cruises: “With most consumers preferring to use online portals to search for and make their travel decisions, it became imperative to partner with a company that understands how the ‘digital’ media functions. We are happy to associate with IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns across platforms. We look forward to having a fruitful association”.



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