Head & Shoulders encourages consumers to take #ScalpSwag challenge

06 Jul,2020

By A Correspondent


Head & Shoulders has launched the #ScalpSwag online challenge based on findings of consumer behavior during the lockdown, with restrictions on various amenities.


Said Binu Ninan, Senior Brand Director, Hair Care, P&G Indian Sub-Continent: “Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff.  We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”



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