Havas Media launches social equity marketplace

06 Jul,2020

By A Correspondent

 

Havas Media has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses.

 

This, notes a communique, is the agency’s latest commitment to exploring meaningful media and recognising the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry.

 

Said Havas Media Group Global CEO Peter Mears: “In a time where consumer and client sentiment is focused on social action in many forms, we felt it was important to launch a product that allows clients to take positive actions with their media spend as desired, just like a bank can create or manage socially responsible funds. Our role is to advise clients of the opportunity to support these businesses in a system that previously did not make it easy for brands to support minority-owned companies. Today, it’s just as important where a brand shows up as what they have to say.”

 

Added Andrew Goode, EVP and Head of Biddable Media at Havas Media North America: “As an industry partner, we would encourage media businesses to be ‘meaningful’ in every sense—from the brand safety they provide as media partners, through to their corporate behaviours as organisations. We could not be more excited to launch this programme first in the US before expanding to our global clients.”

 

Will see the roll-out in India? Well, for now it begins in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets (and perhaps India) is planned for later this year.

 

 

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