Flipkart’s 2gud forays into social commerce

09 Jul,2020

By A Correspondent


Flipkart has announced the launch of social commerce on its independent platform – 2Gud. With the aim to widen the customer proposition, the social commerce feature will be available to all app users.


Commenting on the launch, Chanakya Gupta, Head of 2Gud at Flipkart, said: “We want the next 200 million customers to be able to experience social commerce comfortably and build their trust on 2GUD as they come on to the platform for an engaging shopping experience. These consumers quite often face trust and style deficits. In a situation like this, recommendations from a person like yourself or an influencer play a critical role. Influencers are changing the landscape of online retail and bringing greater opportunities for social commerce platforms in India. With millions of followers across the country, they have the potential to impact consumer’s buying decisions. With this focus, we have specially curated a set of influencers who are best positioned to understand our target audience and help them through their buying decisions on the platform.”



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