Flipkart Video strengthens focus on nonfiction interactive content

16 Jul,2020

By A Correspondent


Flipkart Video, the in-app video platform on Flipkart, has introduced two new quiz based shows, ‘Super Fan’ and ‘Fake or Not?’.


Said Prakash Sikaria, Vice-President of Growth and Monetisation at Flipkart: “A large percentage of the content consumed on the Flipkart Video platform today is interactive content, where there is something new for the viewers everyday. As the mobile screen continues to be the primary access point for personalized commerce, content, games and entertainment experience for most of the Indian population today, our focus is to introduce short-form and interactive content, that not only entertains audiences from across the country but also enables these users to participate and build a sense of community, no matter where they are located.  We have seen tremendous acceptance amongst users for the last few concepts and are ready to expand this portfolio, with two new interactive shows that further strengthen our offering, giving consumers a compelling reason to visit us everyday and spend more time on the app.”



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