Das ka Dum with Dr Bhaskar Das | One now needs to use a paperweight to ensure newspapers don’t fly off. Given that some papers are so thin and without ads, do you think they should suspend circulation until the good times are back?

14 Jul,2020

Bhaskar DasStupid question, Good answer. Okay, not stupid. The newspaper actually flew off at home the other day. And we had to jump out of our couch to pick up. So let’s hear it from Dr Bhaskar Das in the July 14 edition of Das ka Dum. Read on…

 

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Q. One now needs to use a paperweight to ensure the newspapers don’t fly off. Given that some leading newspapers – esp in Mumbai – are now so thin and without ads, do you think they should suspend circulation until the good times are back?

 

A. You are being unkind to the current challenges of the media industry in general and the newspaper industry in particular. Agreed that the page levels have been rationalised but readers are not being shortchanged on edit content. Since advertisements are scarce, the page levels are low. And it makes sense as to why one should waste expensive newsprint. And if you want newspapers not to fly off, invest in paperweights or shut the windows.

 

Q. One now needs to use a paperweight to ensure the newspapers don’t fly off. Given that some leading newspapers – esp in Mumbai – are now so thin and without ads, do you think they should suspend circulation until the good days are back?

 

Ans to Q 2) you are being unkind to the current challenges of media industry in general and newspaper industry in particular. Agreed that tje page levels have been rationalised but readers are not being shortchanged on edit content. Since flow of  advertisements are scarce, the page levels are low. And it makes sense as why one should waste expensive newsprint. And if if you want Newspapers not to fly off, invest in paperweights or close the windows.

 

 

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