Das ka Dum with Dr Bhaskar Das | Have you ever faced a situation where the advertiser or its intermediary is looking for a kickback. How do you handle such cases?

23 Jul,2020

Bhaskar DasWe really received this question. Yes, we haven’t made it up. But we can’t tell you who sent it to us. Let’s hear it here from Dr Bhaskar Das in the July 23 edition of Das ka Dum. Read on…

 

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Q. A reader asks us to send you this question: Sir, have you ever faced a situation where the advertiser or its intermediary is looking for a kickback. How do you handle such cases?

 

A. Maybe I was lucky. I have worked for market leaders in the media firmament and the system and processes were codified and strictly adhered to. Besides, since I worked with media giants, no one dared to ask that kind of questions. There are grapevine that such a practice exist under the radar but without any evidence, they are like any gossip. My experience need not be statistically significant.

 

 

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