Das ka Dum with Dr Bhaskar Das | Given that new shows are getting back on the GECs, will it be ‘achche din’ for them on ratings and revenues?

07 Jul,2020

Bhaskar DasHmmm. We promised you a week of straightforward questions. So here’s one. Let’s get the response from Dr Bhaskar Das in the July 7, 2020 edition of Das ka Dum. Read on…


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Q. The new shows are getting back on general entertainment channels (GECs). Achche din for them on ratings and revenues?


A. In the past normal, your assumption might have been a reality. But when normalcy becomes an elusive reality, any extrapolation of the past to the future would be a hazardous guess. So since picture abhi baki hai, let’s wait for any twist in the tale. In today’s business environment, conjecture is not a desired skill.


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