CBeebies plays peekaboo. Is back in India

08 Jul,2020

By A Correspondent

 

BBC Studios has announced the re-launch of its popular children’s channel, CBeebies, in India. The channel is available across leading multi-system operators in the country including Tata Sky (DTH & Mobile) Sun DTH, IMCL, Fastway, and Kal Cables amongst others.

 

CBeebies is a dedicated pre-school channel (for kids age six years and under) offering 100% ad-free content (C is for children and BBC is popular called Beeb, hence CBeebies). The programme schedule for India will include popular like Hey Duggee, Go Jetters, Sarah and Duck, Thomas & Friends and Teletubbies.

 

Said Ryan Shiotani, SVP and GM, South and South East Asia, BBC Studios: “CBeebies is trusted by parents internationally and we are thrilled to bring this dedicated pre-school channel back to India. We are passionate about nourishing little minds and having a positive impact on their intellectual, social and emotional development. We are proud of the diverse and inclusive nature of CBeebies content, and our young audience love being able to see themselves reflected in our content, and engage with their favourite award-winning characters.”

 

BBC Global News in India will be marketing and distributing the CBeebies channel. Added Rahul Sood, Managing Director, India, BBC Global News: “We are extremely pleased to have relaunched CBeebies in India, especially at a time when there has been a massive increase in viewership in the genre and in overall screen time by kids. We’re sure that CBeebies will provide kids and their parents a safe environment that offers a unique combination of learning with entertainment. At BBC audiences are always at the heart of everything we do and we are committed to bring quality content to our viewers no matter what the challenges are.

 

Our only concern: Other than the OTT boom, how has the business environment changed for the channel from November 2012 when it was pulled out? And second, we do hope that there were thousands of tinytots – if not lakhs or crores – who were mighty upset when they didn’t find their favourite channel on the tube. So, this time, no peekaboo and hide-and-seek, puhleez!

 

 

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