#BeAyurvedaProtected, says Chandrika Ayurvedic Soap in new campaign

24 Jul,2020

By A Correspondent


Chandrika, the Ayurvedic soap, has launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika “hold age-old solutions to many of today’s new age problems”.  The film is conceptualised by Brand David.


Commenting on the new campaign, Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said: “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”


Added Sharat Kuttikat, Group Creative Director, Brand David: “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known.  Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”



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