Taproot Dentsu & Airtel launch ‘Recharge Revolution’

12 Jun,2020

By A Correspondent


Airtel has launched its latest campaign ‘Recharge Revolution’ conceptualised and executed by Taproot Dentsu. The commercial highlights recharging facilities at ATMs and Pharmacy stores. The film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida while adhering to the norms and guidelines of the lockdown.


Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said: “Some services are more essential than others. I think the past few months have taught us that telecom is one of them. Cooped up indoors, a single day spent without data or good signal strength meant losing touch with loved ones and the outside world at large. So, imagine the setback millions of prepaid users would have faced with the lockdown shutting down recharge stores everywhere. Airtel rose to the challenge and in a short span of time, changed the face of recharging as we knew it. The ad just captures what actually happened – nothing more, nothing less, and that’s the beauty of it.”



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