Satyajit Sen heads to Indonesia as Havas Media CEO

17 Jun,2020

By A Correspondent

 

The next time you are on the beaches of Bali, don’t be surprised if you run into good ol’ media boss from India, Satyajit Sen. Havas Group Indonesia has announced his appointment as CEO of Havas Media CEO.  Sen takes charge of a position left vacant after the exit of Anwesh Bose in November last year. His mandate is to accelerate Havas Media Indonesia’s journey of transformation and exponential growth with a focus on collaboration, new business and building and leading a team. He will report to Vishnu Mohan, Chairman & CEO Havas Group, SEA, India and North Asia. Sen’s appointment is effective immediately and he is based in Jakarta.

 

Sen joins Havas Indonesia from Samsung India where he led the media management function from 2014. Prior to the South Korean giant, Sen was CEO of Zenith Optimedia in India.

 

Commenting on the appointment, Mohan said: “Satyajit’s proven expertise in delivering value across the spectrum of media services encompassing digital, content and data coupled with extremely strong leadership skills will build on what we have already achieved in Indonesia, which has a strong portfolio of media clients like Indofood, Grab, and Godrej and take Havas Indonesia forward in its next phase of growth and expansion. His experience encompassing both brand and agency will be huge advantage in a critical market like Indonesia. I am delighted to welcome Satyajit to the Havas family and I am confident that he will propel Havas Indonesia in its next phase of evolution.”

 

Added Sen: “This is an interesting opportunity in changing and challenging times. Havas has been a pioneer in integration with its Village model of organisational structure and this multi-dimensional approach to marketing and advertising is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Media in Indonesia.”

 

Bali, by the way, isn’t exactly close to Jakarta. It’s around 17 hours away by road given the 1154 km distance. That’s a little less than a couple of hours by air.

 

 

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