OkCupid’s #AllyOfLove campaign for pride month

29 Jun,2020

By A Corrrespondent


Dating app OkCupid has launched its digital campaign #AllyOfLove in support of the community during this year’s International Month of Pride. The digital film conceptualised by Dentsu WebChutney, is a 2020 take on the popular game ‘Never have I ever’.


Said Melissa Hobley, CMO, OkCupid: “The most beautiful, meaningful, and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves. OkCupid’s early brand promise still holds true today with 13 sexual orientations, 22 gender options and over 3,000 questions on the platform, to make sure our users are matched with people on the same wavelength as you. Through the app and the campaign, OkCupid empowers millennials to show who they are and  reminds us that to be an ally of love, one should just be willing to accept and celebrate love in every shade of the rainbow.”


Added Siddhi Desai, Senior Creative Director, Dentsu Webchutney: “At a time when everyone could do with a little extra support, minority communities could do with a whole lot more – and that’s exactly what #AllyOfLove calls for. OkCupid is an ally in itself, and with this campaign, we’re aiming to garner support from people outside the LGBTQIA+ community to join us in standing up for people’s freedom to love whoever they want.”



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