L’Oreal launches #LoveIsInTheHair campaign

01 Jun,2020

By A Correspondent

 

L’Oréal India’s Professional Products Division has launched a solidarity campaign called #LoveIsInTheHair to acknowledge the unique relationship between hairdressers and their clients that often goes beyond the salon.

 

Said D P Sharma, Director, Professional Products Division: “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. It is often more than just a haircut or colour service; it turns into friendship and family. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community. We are also drawing upon our own wide L’Oréal customer universe, across our signature brands, to spread the love. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.”

 

 

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