VMLY&R is digital AOR for Colgate-Palmolive

27 May,2020

By A Correspondent


WPP-owned VMLY&R India has been appointed Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across  all digital platforms. WPP arm Red Fuse is an integrated global team dedicated to serving Colgate-Palmolive worldwide. Red Fuse operates with teams from VMLY&R, Wavemaker, Geometry and Ogilvy. Although the press release doesn’t mention Red Fuse, we guess it’s part of the same mandate.


The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.


Said Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive on the partnership: “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”


Added Anil Nair, Chief Executive Officer, VMLY&R India: “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it  on  new-age digital platforms, and create meaningful content and experiences for consumers.”



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