Teamwork Communications bags PR mandate of Nova IVF Fertility

11 May,2020

By A Correspondent


Teamwork Communications Group has been selected as the PR and communications partner of Nova IVF Fertility (NIF). As incharge of its media initiatives, Teamwork will be responsible for devising a creative and engaging strategy for Nova’s fertility treatment centres.


Teamwork Group won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for Nova IVF Fertility will be managed by the Delhi office of the agency with adequate support from its nationwide team and associates to ensure strong positioning and greater visibility of the brand among targeted audiences.


Said Shobhit Agarwal, CEO, Nova IVF Fertility: “At Nova IVF Fertility, our constant endeavour is to provide the most advanced Assisted Reproductive Technology (ART) available to Indian couples seeking fertility solutions. India has seen a significant rise in the number of patients opting for infertility treatments. However, lack of awareness and taboo associated with the subject still prevents many couples from seeking help. In our efforts to address these issues and further expand the reach of our solutions, we are delighted to bring aboard Teamwork Communications. We are sure their expertise will help us establish a focused communication approach, reach out to more people and create better awareness.”


Commenting on winning the PR mandate for Nova IVF, Nikky Gupta, Co-Founder and Director, Teamwork Communication Group, added: “We are honoured to be selected as the strategic communications partner for Nova IVF Fertility , a renowned organisation which has built its distinct identity in the field of infertility treatment in India. As a team, we deeply understand the needs and communication strategies required for different organizations. Our endeavour will be to devise sustainable communication campaigns that help raise awareness about infertility treatments among end consumers on the one hand and establish the organisation as a major thought leader in the fertility space on the other hand.”



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