Pratap Bose steps down at Social Street. Mandeep Malhotra to take charge

08 May,2020

By A Correspondent [Updated]


Pratap Bose

Mandeep Malhotra

Advertising industry veteran and former President of The Advertising Club, Pratap Bose, has stepped down from his position of Chairman and Founding Partner. Bose confirmed the development to MxMIndia. Mandeep Malhotra continues as Founding Partner and CEO.

Bose had set up The Social Street with much fanfare in June 2015 after a not-too-pleasant exit from DDB Mudra. He steered the company in his inimitable, aggressive style and saw the agency bag top honours at the Abby Awards at Goafest 2018.

Both Bose and Malhotra are reported to have had equal equity in the organisation, but given the Lockdown, discussions on the same haven’t been completed.

According to the grapevine, the company has been experiencing tough times financially, as are many others in the marketing services domain.


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