Parle Agro supports ‘Vocal for Local’ via online narratives

21 May,2020

By A Correspondent


Beverage major Parle Agro has aligned its forces instantaneously in favour of Prime Minister Narendra Modi’s mission- ‘Vocal for Local’.


Speaking about being vocal for local, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Our Prime Minister was quite lucid about strengthening the nation in his speech. As a homegrown brand that’s created by an Indian for India, we share the same vision as him. Hence, it was but natural to step up and inspire people to support local companies. Being a deep-rooted Indian brand, we are extremely proud of the legacy we’ve created. Coincidentally, we also commemorate the birth anniversary of our Founder Shri. Jayantilal Chauhan on May 20. He was the one to introduce many Indians to soft drinks and beverages that are household names today. An industry titan in his time, he trod the unbeaten path and created this Indian beverage empire.”



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