Nutrela Health unveils #DilKiBaat ad campaign

11 May,2020

By A Correspondent



Karo #DilKiBaat, Nutrela ke saath

Being stuck inside due to the lockdown also became the reason many of us experienced a lot of firsts at home. Whether it was helping mom out in the kitchen or learning the unusual skill of multitasking by making chai while attending a conference – we seem to have done it all. We encourage everyone to share their experiences of the lockdown with us…kyunki karo #DilKiBaat, Nutrela ke saath.

Nutrela यांनी वर पोस्ट केले बुधवार, २२ एप्रिल, २०२०


Nutrela Health has unveiled a new campaign #DilKiBaat, in association with digital media firm BC Web Wise. The campaign showcases what being stuck at home due to the lockdown feels like. It aims to give a message to people on staying positive and spending quality time with family.


This film has been written, produced, directed and narrated by Rohit Kumar Kanojia.


Said Darshan Panchal, General Manager, Nutrela: “The purpose of ‘DilKiBaat’ is to make people emotionally stable and realise the value of connection with family members while staying at home. The current situation is an appropriate time to discuss things and talk to family, while balancing both work and life. It is a human truth.”


Added Chaaya Baradhwaaj, Founder and MD, BC Web Wise:

“Nobody knows what our future holds, so we should use this time at its best.  The lockdown has definitely not been easy to cope with. This film is designed to enable people to look at that brighter side, cherish those special moments even as they cope with the new normal.”



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