MTV salutes Covid-19 warriors with #RahoMusicallyPositive

13 May,2020

By A Correspondent


MTV and MTV Beats has extended a tribute to all doctors, nurses, police, medical staff and frontline workers with a special video campaign – #RahoMusicallyPositive. Viacom18 has joined hands with non-profit organisation Goonj to support individuals, families and communities across India that are financially impacted by Covid-19, including daily wage workers.


Speaking about the campaign, Ferzad Palia, Head- Voot Select, Youth, Music and English Entertainment, Viacom18 said: “Music has the power to bring people together and instil a feeling of positivity and happiness. With this thought in mind, MTV and MTV Beats partnered with some of the most talented musicians and Bollywood actors to create the #RahoMusicallyPositive song to boost the morale of our frontline workers who are fighting the pandemic on ground as well as each one of our viewers who are battling it by staying at home.”



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