Mother Dairy & Wavemaker conduct #RishtonKaCelebration

21 May,2020

By A Correspondent


Mother Dairy Wavemaker conceptualised a radio social and digital campaign #RishtonkaCelebration, urging people to not miss out on their special occasions, especially those who are staying alone during the lockdown.


As a part of Radio City’s on-air campaign RJ Ginnie urged Delhiites to send in their #Rishtonkacelebration stories and share how are they celebrating the special day.


Speaking on these initiatives, Mansi Datta, Managing Partner, Wavemaker India said: “Mother Dairy has been embracing these tough times by acknowledging and extending its warmth and support to consumers. During these testing times, all we need is that extra cushion of love and support. We are extremely delighted to work with Mother Dairy and bring out such beautiful campaigns.”


Added Sanjay Sharma, Business Head – Dairy Products, Mother Dairy: “The lockdown has hit us emotionally too and being a consumer-conscious brand we took it as a responsibility to maintain smiles on the face of consumers as before. The idea behind this campaign is to spread positivity and happiness during this tough time and what is better than food. The celebrations should continue, people should enjoy their special occasions.”


And this is what Kartik Kalla, Chief Creative Officer, Radio City said: ”Radio City has always been a torch bearer for the benefit of the city and citizens. Currently we are all facing tough times, and are stuck at home also celebrations have taken a back seat due to the nationwide lockdown. Radio City’s association with Mother Dairy through #Rishtonkacelebration campaign ratifies the fact that for us our listeners and their happiness has always been a priority. We are elated to be associated with Mother Dairy and spread a smile and a positive vibe amongst Delhiites.”



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