Meera recalls good ol’ days with ‘Velikizhamai’ ad

26 May,2020

By A Correspondent

 

Flagship CavinKare brand Meera re-telecast its popular ‘Velikizhamai’ ad across Tamil Nadu to bring back nostalgic memories from the 1990s.

 

Said Gayatri Kabilan, Senior Manager- Marketing: “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasise the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”

 

 

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