Kalyan Jewellers celebrates motherhood with tribute by Amitabh Bachchan

11 May,2020

By A Correspondent



Maa, Tune Sone Ka Dil Paaya – A poetic tribute by Amitabh BachchanThis year, as many of us celebrate Mother’s Day from afar, nostalgic trips down memory lane, becomes our solace. Our Mother’s Day tribute, uses real photographs shared by our patrons, juxtaposed with the evergreen voice of Amitabh Bachchan, to say #MaYouAreMyForeverHomeSend her a token of appreciation and show her you care, with the Kalyan Jewellers Mother’s Day e-gift vouchers, now available on Paytm & Woohoo. These e-vouchers make the ideal lockdown-gift, and can be redeemed for jewellery once normalcy returns. Shop here :PayTM – https://m.paytm.me/p4klyn Woohoo – https://bit.ly/KJMothersDay

Kalyan Jewellers यांनी वर पोस्ट केले शनिवार, ९ मे, २०२०


This Mother’s Day, Kalyan Jewellers launched a digital ad film with Amitabh Bachchan reciting the poem ‘Maa Tune Sone Ka Dil Paaya’ – thus paying tribute to all mothers. The video rendition of the poetic tribute features ‘Maa & Me’ images, these photographs were sourced via social media participation. From the hundreds of crowdsourced images, the brand handpicked some of the best moments captured on camera to be part of the campaign video.


Speaking about this campaign, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said: “Our mothers have always stood by us and been our biggest support system. This year while some of us are lucky enough to celebrate Mother’s Day at home, there are several who are celebrating it from afar. In times like these, it is important that one holds on to the good and beautiful moments and takes the nostalgic trip down memory lane. Our Mother’s Day campaign has sought to follow this approach and use the evergreen voice of Amitabh Bachchan juxtaposed with real photos.”


Kalyan Jewellers’ regional brand ambassadors, Wamiqa Gabbi, Ritabhari Chakraborty and Kinjal Rajpriya joined the campaign along with Shweta Bachchan Nanda by sharing pictorial ‘Ma & Me’ memories.



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