Jeeru salutes the maternal instinct in adversity

12 May,2020

By A Correspondent


Jeeru, a jeera-based drink from Xotik Frujus, has been engaging with consumers and fans on different digital platforms during the lockdown period. Starting Mother’s Day, Jeeru has launched a new campaign, #LockdownWaaliMaa celebrating unexpected mothers – people who are displaying their inherent maternal instincts and caring for others, during the lockdown.


Speaking about the idea, Rajeev Sehgal, Chairman, Xotik Frujus said: “In these unprecedented times the positive thing we are seeing is people stepping up to help each other by being more caring in so many ways. There is no better caregiver than one’s mother and in these times of lockdown, all of us are embracing the qualities and strength of a mother. Taking inspiration from our daily lives, we decided to dedicate and give a refreshing salaam to our #LockdownWaliMaa. Happy Mother’s Day.”


Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications: “What makes this film different is that it focuses not on ‘real’ mothers but their ‘stand-ins’. If all of us could provide a bit of ‘maternal affection’ to those around us in need of it, the world would be a sweeter place.”



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