FCB Ulka’s Flatten The Curve

27 May,2020

By A Correspondent


To drive communication on flattening the curve, FCB Ulka has come up with graphic representations that drive this important message. The graphs by FCB Ulka show people staying at home, so that they contribute to ‘Flatten The Curve’.


Speaking about the idea, Swati Bhattacharya, CCO, FCB Ulka, said: “I am really proud that UNAIDS took this piece of work and shared it all over Europe. Never has the world been more united than in our fight against covid19.” Added Surjo Dutt – NCD FCB Ulka Delhi: “Flattening the curve is the one big thing common folk can do. Hence, we created communication that makes people enjoy/engage/evangelise this curve.”


The creator of the campaign, Anusheela Saha, Group Creative Director, FCB Ulka, said: “The truth is that on social media, data or graphs are not compelling for most. So, we made it our task to present information in a way that becomes compelling to many.”


Said Mahesh Mahalingam, Director, Communications and Global Advocacy, UNAIDS: “Flatten the curve was an attempt to make an epidemiological concept understood in practical ways by the public. We wanted to make staying at home less stressful and more fun at a time when Covid-19 was spreading across the world. FCB Ulka helped us in bringing home the message of staying home in a witty yet factual fashion.”



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