Eno launches digital campaign

06 May,2020

By A Correspondent

 

GSK Consumer Healthcare’s antacid brand Eno has launched a digital campaign that went live in two phases. Phase 1 was centered around occasions like working from home and reduced physical activity with two digital films titled ‘Stay @ Home: Food Cravings’ and ‘Stay @ Home: Food Experiments’ that highlight the change in eating habits and food experiments at home being witnessed in todays time, which could potentially result in acidity.

 

Said Naveed Ahmed, Area Marketing Director-Wellness, GSK Consumer Healthcare: “Taking into consideration the emerging consumer trends of frequent snacking and reduced physical acitivity – driven by people being confined to their homes, our latest campaign  enables people to indulge in their food cravings and experiments without having to worry about acidity. We have consciously choosen a humourous approach, inline with the brand personalibty of Eno, to build a connect with our audience and communicate our message effectively.”

 

We’re now waiting for Phase 2.

 

 

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